About this shade
Maybelline SuperStay Matte Ink in Ruler is a deep toasted red with a neutral base. A deep toasted red with a brown edge for an elegant nineties look.
In the try-on we use its colour code (#7C2F2F) and apply it to your photo while keeping your skin's light and texture, so you can see how it really looks on you before buying. The real shade can vary slightly by batch and screen.
Who is it for?
Because of its colour, it especially suits the Autumn, Winter colour seasons. Being neutral, it's one of the easiest to wear: it usually works on both warm and cool undertones.
Ideal for Autumn · Ideal for Winter
Matte finish
A matte finish doesn't reflect light: the colour looks flat, even and intense, and it usually lasts longer than a creamy finish. The trade-off is that it can cling to dry patches, so prep the area with a light balm or primer a few minutes before.
As a rough guide, a lipstick like this lasts three to six hours; eating and drinking shorten that.
Looks with this product
You can see it applied in the natural look, office look, night look, event look, glow look looks. In each one we complete the rest of the makeup with products that harmonise with this shade and are available in your country, and you can swap any of them.