Cookie policy
Which cookies and similar technologies Shadepick uses, why, and how to change your choice.
Last updated: 29 September 2026. This list must be kept in sync with the consent management platform (CMP).
We use cookies and similar technologies (such as your browser's local storage). Some are necessary for the site to work; analytics and advertising ones are only activated if you consent. Nothing from AdSense or analytics loads before you choose.
Necessary (always on)
| Name | Type | Provider | Purpose | Duration |
|---|---|---|---|---|
| consent-v1 | Local storage | Shadepick | Store your cookie choice | 12 months |
| theme | Local storage | Shadepick | Remember light or dark mode | Until you delete it |
| color-season-v1 | Local storage | Shadepick | Keep your colour season in your browser (never sent) | Until you delete it |
| FCCDCF, FCNEC | Cookie | Google (CMP) | Store your TCF consent, if Google's CMP is used | 13 months |
Analytics (with consent)
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga, ga* | Google Analytics 4 | Distinguish visits and measure site usage | 14 months |
Advertising (with consent)
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| __gads, __gpi, __eoi | Google AdSense | Serve ads, cap frequency and measure performance | Up to 13 months |
| IDE, test_cookie | Google (doubleclick.net) | Personalised advertising | Up to 13 months |
If you refuse personalised advertising, Google may show non-personalised ads using limited cookies for fraud prevention and frequency capping, as permitted by your choice.
TikTok and Instagram videos (only if you tap a video)
In the Inspiration section, creator videos don't load until you tap one. At that point TikTok or Instagram may set their own cookies under their policies (tiktok.com/legal/cookie-policy, privacycenter.instagram.com). If you don't tap a video, no connection is made to those platforms.
How to change your choice
Tap "Cookie settings" in the footer of any page. You can also delete cookies in your browser settings.
More about how Google uses data: policies.google.com/technologies/partner-sites.