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Nobody should buy makeup blind.
We believe choosing your shade should be as easy as looking in the mirror. So we put a makeup try-on inside your phone.
Buying makeup online shouldn't be a gamble.
01
The photo isn't your skin
A gorgeous shade online can wash you out at home. Light, screens and filters lie.
02
The store doesn't always help
Shared testers, sold-out shades and the back of your hand as your only canvas.
03
Every mistake costs you
Money, time and a return for a colour you should never have bought.
“We believe everyone deserves to see how a shade looks on them before paying for it.”
Three taps. No doubts.
1One photo
Upload a photo or take a selfie. In a couple of seconds your face is ready.
2Tap a shade
It's applied instantly in the product's real colour, keeping your light and your skin's texture.
3Choose with confidence
Put them side by side, keep the one that lights you up and buy it knowing how it looks on you.
Everything you need to choose. Free.
01
Your full makeup
Lips, blush, eyeshadow, liner and brows from real brands. Turn the intensity up or down until it's exactly what you want.
02
A look for every moment
Natural for every day, polished for the office, bold for the night, special for a wedding. See your favourite product inside each look.
03
The colours that make you glow
From one photo we find your undertone, contrast and colour season. You'll finally understand why some shades light you up and others dull you.
04
Ready to share
Turn your result into a before/after or a "which one?" video for TikTok and Instagram, and let your friends vote.
What really changes.
It's not about a lipstick. It's about how you feel when you look in the mirror.
Mornings without doubts
You know what you're wearing before you open your makeup bag. Five more minutes of coffee, zero last-minute changes.
Confidence in every photo
You arrive at the wedding, the dinner or the interview knowing that shade suits you. And it shows.
A makeup bag you actually use
Goodbye to the drawer of lipsticks you wore once. Your money goes on what looks good on you.
Dare to try what you never would
That bold red, that smoky eye, that trending colour. Try it with nobody watching and discover it was for you after all.
Get to know yourself a little better
Understanding your skin and your colours changes how you choose makeup, clothes and even your hair colour.
Time for you
What used to be an afternoon of shopping is now a few minutes on the sofa. The rest of the time is yours.
€0. Always.
We're funded by affiliate links and ads — never by charging you.
- No sign-up
- No app to download
- Results in seconds
- Real brands, real shades
Quick questions
+Is it really free?
Yes. If you buy a product through our buttons, the store pays us a small commission. It costs you nothing extra.
+Which brands can I try?
Brands you'll find in any online store, such as MAC, Maybelline, NARS, Charlotte Tilbury, Fenty Beauty, Rare Beauty or NYX — and we keep adding more.
+What do I need?
Just your phone or computer browser and a well-lit photo, or your camera.
Your next favourite shade is one photo away.
Explore
- How to choose a lipstick shade for your skin tone
- Matte vs satin vs gloss: which lipstick finish should you choose?
- How to tell if your undertone is cool or warm
- Night makeup in 5 steps
- How to find your perfect red lipstick
- How to choose the blush that suits you best
The faces in the demos are AI-generated models.