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Viral TikTok makeup: try it on before you buy

The makeup products everyone is talking about. Before you buy them, try them on your own face.

Updated 2026-09-29

  1. 1

    Charlotte Tilbury

    Matte Revolution · Pillow Talk

    The nude everyone wants to try

    Try it on
  2. 2

    Fenty Beauty

    Gloss Bomb · Fenty Glow

    The universal gloss

    Try it on
  3. 3

    Rare Beauty

    Soft Pinch Liquid Blush · Joy

    One dot and done

    Try it on
  4. 4

    Clinique

    Almost Lipstick · Black Honey

    Adapts to every lip

    Try it on
  5. 5

    MAC

    Retro Matte Lipstick · Ruby Woo

    The forever red

    Try it on
  6. 6

    NARS

    Blush · Orgasm

    The icon blush

    Try it on
  7. 7

    Dior

    Addict Lip Glow · 001 Pink

    Changes with your pH

    Try it on
  8. 8

    Maybelline

    SuperStay Matte Ink · Pioneer

    A red that won't budge

    Try it on

Why try viral makeup before you buy it

Viral products sell out fast and are often bought on impulse after watching a video. But what looks stunning on someone else's face, in their light and with their filter, may not suit you. Trying it on your own face first saves you returns and disappointment.

We update this list with the makeup products everyone is talking about on social media. For each one you can tap "Try it on", see the shade on your photo, compare it with similar alternatives and make your own video to share whether it's a yes or a no.

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